Moussa Georgy
Head of Marketing at Samsung Electronics Egypt
Moussa Georgy is a visionary marketing professional who has an indelible mark on the industry. With an unwavering passion for brand excellence and a proven track record of success in corporate social responsibility, he has risen to the role of Head of Marketing at Samsung Electronics Egypt. For the past 10 years, Moussa has been at the forefront of the technology sector, navigating the ever-changing landscape of the industry with finesse and innovation.
In his current position at Samsung Electronics Egypt, Georgy has spearheaded the Company's remarkable achievement of maintaining the number one market share in TVs for an astounding 19 consecutive years. Leading a dedicated team, he oversees all communications and CSR activities related to Samsung brand. Georgy proudly led the graduation of 1700 students with cultivated mindsets within the Samsung Innovation Campus (SIC) in the sectors of coding, programming, artificial intelligence, IoT, and big data. Since the program was launched in 2019, his efforts have led to establishing several partnerships with Ministries and NGOs within the framework of SIC.
From meticulously planning and executing captivating events to strategically managing social media platforms, Georgy ensures that Samsung's brand image remains unparalleled in the market, continually reinforcing Samsung's dominance in the industry.
In 2009, Georgy assumed a pivotal role at Oriental Weavers, a leading global carpet manufacturer. Here, he showcased his exceptional leadership skills, overseeing pivotal marketing operations and propelling the brand to new heights. His ability to orchestrate impactful marketing campaigns and cultivate strong relationships with stakeholders has been pivotal to his success throughout his career.
Georgy's journey to success began in 2009 when he embarked on his marketing career as a Marketing Specialist at Fresh for home appliances. Acquiring invaluable knowledge and honing his skills.</p> <p>In 2007, Georgy obtained a Business Diploma from Cambridge University, which provided him with a global perspective and strategic insights. He earned a Bachelor's Degree in Marketing from the British University in Egypt in 2009. This academic achievement fortified his understanding of marketing principles and paved the way for his rapid professional advancement. In 2012, Georgy pursued an MBA in Marketing from The Arab Academy of Sciences and Technology. This advanced degree equipped him with the strategic acumen and leadership qualities necessary to navigate the dynamic marketing landscape.
Georgy's journey exemplifies the epitome of success in marketing and communications. Through his unwavering dedication, vast experience, and innate creativity, he has achieved remarkable milestones. As he continues to pioneer innovation and push boundaries, Georgy's strategic vision and passion for excellence will undoubtedly shape the future of CSR, marketing and communications.